Hay Day

My Roles

UI Live Ops
UI Mockup
UI Implementation

Hay Day is a top-grossing F2P (Free-to-Play) mobile farming simulator published by Supercell in 2012 on mobile, still running, still incredibly and exceptionally lucrative, thanks to a very dedicated fanbase and a very efficient Live Ops team.

I moved a few months in Helsinki (Finland) to help on some UI bits. It was my first job abroad before moving in UK. It didn’t work as expected but I’m glad to have experienced working at Supercell, one of the most successful mobile company in the world, as a real fan of their games.

I found challenging working with the 7 years UI legacy, but I did my best matching the AD and adding more recent Supercell artistic guidelines.